Harcourt / Exhibition

Exhibition design

Produced 2014 mars

Founded in Paris in 1934, French photography studio ‘Harcourt’ has immortalized the greatest figures of the 20th and 21st centuries. Drawing inspiration from the roots of black and white cinema, the Harcourt touch is defying time, with inimitable style. For the first time in its long history, studio Harcourt brought a collection of their best photographs to Beijing, China. The temporary exhibition attracted thousands of visitors. Here is the story of how brand head designed the Harcourt exhibition to showcase the everlasting glamour, modernity, and allure of their photographs...

COFCO/ vORTEX

Art installation

Produced 2015 mai

As one of the most innovative and prestigious malls in Beijing, COFCO thrives to constantly reinvent itself and improve their customers’ experience. With ‘The Vortex’, a 25m long hanging art installation, COFCO will reaffirm their stand for innovation and creativity. A Vortex is a path to new dimensions; a tunnel of light that carries objects to other worlds. Similarly, COFCO is a mall that brings its customers to new horizons, through constant innovation. The kinetic rings of the vortex will simulate motion and invite people to explore all areas of the mall, from the bottom to the top floor. Following the vortex movements, customers will be taken to new dimensions; new dimensions of brands, services, and shopping experiences.

LEXUS / 2015 FOLLOW YOUR INSTINCT

LEXUS / 2015 FOLLOW YOUR INSTINCT

Advertising

Produced 2015 March

'Follow your instinct' is a yearlong campaign divided in three segments, each linked to a season: Autumn, Winter, and Spring. Several times a year, when their environment changes in the rise of a new season, all living creatures adapt to survive. Likewise, Lexus customers need to adapt to changing weather conditions in order to ensure the best driving experience. Drawing inspiration from the survival techniques of the animal kingdom, we developed three Key Visuals.

LEXUS

Brand Head / Showreel 2015

Events production

Produced 2015 January

The dawn of a new year is a good opportunity to look back and reflect on what we have achieved in the past year. 2014 was an eventful year for us, with loads of new projects and a brand new office! We grew bigger this year, but we kept our ambition to always go forward and reach further. The Brand Head team wishes you a happy new year, full of joy and creativity.

China World Mall/ 2014 Christmas Lights

Events production

Produced 2014 November

This year, Brand Head helped China World to bring thousands of lights to their customers. We carefully designed, crafted and set up Christmas decorations all over the busiest and most prestigious business district of Beijing.

Land Rover / "Access to Adventure"

Concept design proposal

Produced 2014 December

In line with the new vehicle segment, the Product Event Concept creates a completely new world: the "Adventure world" of the L550 Discovery Sport. This world is dynamic, different, distinct, deep,... This world is primarily an exclusive milieu. Not everyone has access to this world and just like driving and owning a L550, this world is rather speciaz. From the deepest depths to tthe Highest Adventure ....

GPHG / Geneva Watchmaking Grand Prix 2014

Events production

Produced 2014 October

After a successful collaboration last year, GPHG trusted Brand Head again to organize he Beijing edition of their prestigious watch exhibition. The 72 exhibited timepieces are the ones officially selected this summer by the GPHG‘s jury, made up of more than 20 people coming from everywhere in the world of fine watchmaking such as experts, journalists and fine collectors. This year’s event was yet another success for the GPHG, which expanded their brand awareness in China further.

Nebula Part 1 / Light Festival Beijing

Art installation

Produced 2014 October

Creation: Jean-Charles Penot

Photo: Ian Chiang

Technical support: Ryan Douglas Colwick & Phu Nhin Ho & Brand Head

"The Nebula, life and death tangled in an eternal struggle”

A Nebula can be viewed as a point of creation within our universe, as these vast clouds of interstellar dust produce the building blocks of stars and planets. However, this turbulent but beautiful environment has little potential to support life because of the highly toxic concentration of gases that exist within its main body. In a opposite sense we have been destroying the beauty and sanctity of life that already exists on earth, with man made pollutants since the on set of the industrial revolution. With fuelled transportation being the biggest cause of pollution, and so this problem has become prevalent in a minuscule period of time. To say that one alone can’t do anything to prevent this is wrong, to change the views of the many we must individually accept our own actions for the greater good.

Nebula Part 2 / Light Festival Beijing

Nebula Part 2 / Light Festival Beijing

Art installation

Produced 2014 October

Creation: Jean-Charles Penot

Photo: Ian Chiang

Technical support: Ryan Douglas Colwick & Phu Nhin Ho & Brand Head

"The Nebula, life and death tangled in an eternal struggle”

A Nebula can be viewed as a point of creation within our universe, as these vast clouds of interstellar dust produce the building blocks of stars and planets. However, this turbulent but beautiful environment has little potential to support life because of the highly toxic concentration of gases that exist within its main body. In a opposite sense we have been destroying the beauty and sanctity of life that already exists on earth, with man made pollutants since the on set of the industrial revolution. With fuelled transportation being the biggest cause of pollution, and so this problem has become prevalent in a minuscule period of time. To say that one alone can’t do anything to prevent this is wrong, to change the views of the many we must individually accept our own actions for the greater good.

Zang Zu

Zang Zu

Art installation

Produced 2014 September

Creation:
Jean-Charles Penot & Phu Nhin Ho

Photo: Norman Li & Ian Chiang

Technical support: Ryan Douglas Colwick & Brand Head

In China there are 55 minorities besides Han, throughout history these minorities are often overlooked becoming more forgotten and losing their part that makes up China’s heritage. Each of these ethnic minorities has their own fascinating traditions and characteristics which are explored through this installation.

Literature plays a large role in Zang culture which is deeply rooted in the past 1300 years involving poetry, short stories, plays and religion. This star uses the beautiful pattern strokes of Zang text which are applied to the stars structure as light stencils. Together with motion sensors and lighting effects, this piece invites guests to approach this star and appreciate the beautiful details of the Zang written word as the light intensifies.

Yao Zu

Yao Zu

Art installation

Produced 2014 September

Creation:
Jean-Charles Penot & Phu Nhin Ho

Photo: Norman Li & Ian Chiang

Technical support: Ryan Douglas Colwick & Brand Head

Music: Long

Famous for their unique a cappella sound; the Yao star embraces the traditional song and dance from the Yao minority. The star’s music uses real vocal recordings of the Yao people which were mixed together with modern sounds by music artist Lao, a native from the Yao minority to create an eclectic composition.

These sounds are also synchronized with lighting that intensifies with the music, highlighting the Yao’s passion for song and dance.

The Disney 90th Anniversary Exhibition’s first stop in Indigo

Exhibition

Produced 2014 September

Disney super stars Mickey and Minnie has come to Indigo! To celebrate the Walt Disney Company’s 90th anniversary, the Disney 90th Anniversary Exhibition’s first stop in North China was hosted at INDIGO Mall located in the Jiuxianqiao area. Indigo entrusted Brand Head using the professional perspective did the design and construction. The month-long exhibition was scheduled from 6 Sep to 7 Oct, during which INDIGO Mall was transformed into a Disney-themed wonderland in an ingenious manner to bring unique and joyful Disney experience for kids and the young at heart. Apart from the exhibition, INDIGO Mall arranged Disney super stars to meet and greet customers during designated public holidays.

GPHG / Geneva Watchmaking Grand Prix

Events production

Produced 2013 October

Brand Head, in partnership with A Dream Lifestyle, brought the Geneva Watchmaking Grand Prix to Beijing for the first time in history from October 11 - 13 2013. The Swiss Ambassador of China Mr. Jacques de Watteville, the group Edmond de Rothschild’s marketing director ValérieBoscat, Christie's watch expert Ms. Mary Lee and numerous other business and political elites participated in the show. The absolute success of the event marks the critical step the Swiss luxury watch industry will make in diffusing its brands' appeal in China.

Dr.Martens / Stand For Something Rock Concert

Events production

Produced 2014 August

On August 23rd, all of Beijing Rock fans were in one place: Dr.Martens ‘Stand for Something’ Rock Concert! 6 bands (触执毛 Chochukmo; SUBS; 激肤 My skin; 低空飞行 Dikongfeixing; 坡上村 Poshangcu; 重塑雕像的权利 Rebuilding The Right of Statues) came from all over China and Hong Kong to perform on stage for a memorable 3 hours concert.

Taikoo Li / L3 Fiesta

Events production

Produced 2014 August

Brandhead and Taikoo Li bring you L3 FIESTA: an upscale dining event to promote the classy restaurants available in the L3 area of Taikoo Li Sanlitun. Patrons were invited to enjoy live DJs and music, unparalleled fine dining, champagne and the festive summer atmosphere Taikoo Li Sanlitun's L3.

Dr.Martens / Stand For Something Rock Concert
Promo #1

Events production

Produced 2014 June

Check out our new promo video for Dr.Martens’ Beijing Rock Concert! 10 bands compete to get a chance to climb on the stage of Dr.Martens! Only you can decide who will be part of what promises to be this year’s highlight of the Beijing Rock scene!

In 01 / Reinvent

Art Instalation

Produced 2014 april

Yintai has a position of leader in the Luxury mall industry in China. For the first time since its creation Yintai has decided to change its name and become "IN"! A radical change, which some customers . The name means more than just a logo modification, but a real "Evolution" of the brand. Yintai reinvented "In"! The concept of the brand will be reinvented and so have evolution. We developed for this reason a strong design with added shock value! This shock value will provoke a reaction from the viewer and thus allowing them to recognize instantly that Yintai has reinvented itself. The risk of a smooth transition with a more "classical installation" may go unnoticed, and so does not achieve its goal.

INDIGO - The Journey Proposal video

Events

Produced 2014 april

The medieval fairy tail has landed at Indigo Park to give us a fun look at our history, with fun and thrills guaranteed! Stand by to be sucked into a space-time whirlwind on a journey, through great moments in History as you would never have imagined them to be. Indigo has brought together the latest cutting-edge immersive activity to take you on a journey back through time in the only attraction of its kind in Beijing.

TAIKOO LI - TKLife Proposal Video

Window display

Produced 2014 april

With global warming and pollution becoming a major concern in today’s society our attitudes towards the use of fossil fuels and the throw away culture needs a dramatic change. For this concept our idea is to stimulate creative alternatives for re-using and recycling materials and promote the idea of eco friendly. Due to the scale of Taikoo Li, one of the objectives of the design is to amplify its grandness therefore the installation design has cleverly opted towards a two-tier construction. The space provides ample exposure for different brands to promote their own products in a modern spacious environment.

TAIKOO LI - Utopia Proposal video

Art instalation

Produced 2014 mai

Utopia is a model for perfection, achieving a harmonious balance between nature and people, an ideal society. All aspects of life and living are influenced by this idea. Utopia is a place, which once entered, you will never want to leave. Perfect entertainment, shopping, and food is at your disposal, Enjoy the calm and quiet. Watch and listen to the water dance down the Terrace Ridge. Soak your feet in the Geyser Spring. Cool down in the Artic Chasm. Witness The Cascades incredible display of nature beauty.

Magilm Picture/ Film Festival Party

Events Design

Produced 2014 april

Design of a Film Festival Party for Magilm Pictures during the 17th Shanghai international Film Festival 2014. Concept - design - performing.

Avon / New Product Launch

Stage design

2014 January

Avon Stage design New Launch product with mapping video. The stage design start from 50's for finish at present day.

Brand Head / Showreel 2014

Events production

Produced 2014 February

With many new exciting projects coming every week, Brand Head’s innovation and creativity isalways pushed further. This Showreel looks back at some of the highlights of the past year, including Taikoo Li / Sanlitun Christmas Campaign and GPHG Watchmaking Grand Prix. Thanks to all our clients and employees! We are looking forward to see where the future will take us!

China World Mall / 'Style Must Go On' Fashion Campaign

Events production

Produced 2014 April

When China World Mall decided to launch a campaign to promote their luxury and fashion brands, they trusted the good taste and elegance of Brand Head to design the visuals. Fresh and colorful as the Spring season, the ‘Style Must Go On’ campaign was a success and generated a lot attention.

Taikoo Li / Sanlitun National Day Promo

Motion Design

Produced 2013 September

This video was designed as part of Taikoo Li's Mid-autumn festival promo. Using a kaleidoscopic effect, we transformed traditional Chinese elements, such as lanterns, flowers and moon cakes, to make them match the modern and trendy feeling of Taikoo Li'

German Ball / 2013 Beijing Night Fever

Events production

Produced 2013 November

The German Chamber of Commerce’s most anticipated event – the German Ball – welcomed over 700 guests at Kempinski Hotel Beijing on November 16th 2013. What began in 1998 at the Shanghai Hilton Hotel has now become an annual tradition in many cities worldwide, widely regarded as one of the highlights of the German and international social calendar. Exquisite surroundings, exceptional entertainment and fine food draw guests back year after year.

Taikoo Li / Sanlitun 2013 Christmas Tree Lighting Ceremony

Events production

Produced 2014 January

Sharing is Caring - Taikoo Li Sanlitun, for a stylish winter season of warmth and blessings. In this joyful holiday season, Taikoo Li Sanlitun has joined hands with Brand head and the non-profit organization Golden Wings to bring you the "Sharing is Caring" campaign. In Taikoo Li Sanlitun, you will see dazzling Christmas trees, glittering lights and golden reindeers.

INDIGO / Film Studio

Events production

Produced 2014 February

Capture Authentic Old Beijing at INDIGO Film Studio! This year, Brand Head celebrates the Spring Festival with Indigo! Inside of Beijing's most avant-garde shopping mall, we built a traditional Fillm Studio, with many exciting features. Travel back in time and walk along the streets of past-time Beijing to meet talented artisans and experience unforgettable live shows.

Taikoo Li -/ Making of 2013 Christmas Decorations

Events production

Produced 2013 September

An exclusive insight into the making of Taikoo Li’s 2013 Christmas decoration. Follow the construction of the installations, including the Christmas Tree, Candle Slope and Stalactite Forest. Sharing is Caring - Taikoo Li Sanlitun, for a stylish winter season of warmth and blessings. In this joyful holiday season, Taikoo Li Sanlitun has joined hands with Brand head and the non-profit organization Golden Wings to bring you the "Sharing is Caring" campaign. In Taikoo Li Sanlitun, you will see dazzling Christmas trees, glittering lights and golden reindeers.

China World / 'Dream up' 2013 Christmas Tree Lighting Ceremony

Events production

Produced 2013 November

Brand Head presents China World 2013 Christmas Tree Lighting Ceremony. On December 6th 2013, hundreds of business and political elites attended China World’s Christmas Cocktail, Charity Art Exhibition and Christmas Tree Lighting Ceremony.

China World / Toy Factory

Events production

Produced 2013 November

China World entrusted Brand Head with the design and construction of their 2013 Christmas Decoration. We imagined the 'Toy Factory', a playful and interactive installation designed to bring joy and fun to China World Mall. Customers can control the installation via iPad stations and put the factory into motion.

Brunswick

Brunswick

Events production

Designed 2013 April

Booth design Brunswick for the Luxery event Hainan Rendez-vous - HLD event agency.

Boehringer Ingelheim

Boehringer Ingelheim

Events production

Produced 2013 February

Booth design for Boehringer Ingelheim - Road show China - HLD event Agency .

Yintai / Chandelier Tree Design Presentation

Events production

Produced 2013 November

Yintai asked Brand Head to design exclusive decoration items for their 2013 chistmas campaign. We came up with the unique idea of a chandelier tree (a frozen tree structurewith hanging chandeliers). This in-house motion design video showcases the design.

Royale Dumpling

Royale Dumpling

Interior design

Produced 2014 June

Interior design for Royale Dumpling - Beijing.
ABOUT
____
CLIENTS & COLLABORATION
____
INSPIRATION
____