'Follow your instinct' is a yearlong campaign divided in three segments, each linked to a season: Autumn, Winter, and Spring. Several times a year, when their environment changes in the rise of a new season, all living creatures adapt to survive. Likewise, Lexus customers need to adapt to changing weather conditions in order to ensure the best driving experience. Drawing inspiration from the survival techniques of the animal kingdom, we developed three Key Visuals.

"The Nebula, life and death tangled in an eternal struggle”

A Nebula can be viewed as a point of creation within our universe, as these vast clouds of interstellar dust produce the building blocks of stars and planets. However, this turbulent but beautiful environment has little potential to support life because of the highly toxic concentration of gases that exist within its main body. In a opposite sense we have been destroying the beauty and sanctity of life that already exists on earth, with man made pollutants since the on set of the industrial revolution. With fuelled transportation being the biggest cause of pollution, and so this problem has become prevalent in a minuscule period of time. To say that one alone can’t do anything to prevent this is wrong, to change the views of the many we must individually accept our own actions for the greater good.

"The Nebula, life and death tangled in an eternal struggle”

A Nebula can be viewed as a point of creation within our universe, as these vast clouds of interstellar dust produce the building blocks of stars and planets. However, this turbulent but beautiful environment has little potential to support life because of the highly toxic concentration of gases that exist within its main body. In a opposite sense we have been destroying the beauty and sanctity of life that already exists on earth, with man made pollutants since the on set of the industrial revolution. With fuelled transportation being the biggest cause of pollution, and so this problem has become prevalent in a minuscule period of time. To say that one alone can’t do anything to prevent this is wrong, to change the views of the many we must individually accept our own actions for the greater good.

In China there are 55 minorities besides Han, throughout history these minorities are often overlooked becoming more forgotten and losing their part that makes up China’s heritage. Each of these ethnic minorities has their own fascinating traditions and characteristics which are explored through this installation.

Literature plays a large role in Zang culture which is deeply rooted in the past 1300 years involving poetry, short stories, plays and religion. This star uses the beautiful pattern strokes of Zang text which are applied to the stars structure as light stencils. Together with motion sensors and lighting effects, this piece invites guests to approach this star and appreciate the beautiful details of the Zang written word as the light intensifies.

Famous for their unique a cappella sound; the Yao star embraces the traditional song and dance from the Yao minority. The star’s music uses real vocal recordings of the Yao people which were mixed together with modern sounds by music artist Lao, a native from the Yao minority to create an eclectic composition.

These sounds are also synchronized with lighting that intensifies with the music, highlighting the Yao’s passion for song and dance.